Trinity SMS: how-tos and ideas (Pro)

Practical recipes for Trinity SMS. Not set up yet? Start here: Trinity SMS: text your fans.

Your first 50 fans on the list

1. Pick a short, easy keyword: your name, or a word from your next single.
2. At your next show, say it from the stage: "Text NIGHTBUS to 514-555-0123 for the after-party address." Put it on a sign at the merch table too.
3. Add the link yoursite.com/text to your Instagram and TikTok bio, and to your links page.
4. Only fans who said yes get your texts, and anyone can stop by replying STOP.

Announce a show in one city

1. Audience → Text messages → Write a text.
2. In To, pick the city (for example Laval).
3. Write it like you'd text a friend: "Laval! I'm playing Le Petit Bar Friday 9 PM. Tickets: [link]". Your name and "Reply STOP to stop" are added for you.
4. Check the estimated cost, then Send, or Send later for the next day at noon.

Release day

• The day before, to everyone: "Tomorrow at midnight: Afterglow. Pre-save: [link]".
• On the day, at noon: "Afterglow is out. Your favourite track? Reply and tell me." Replies show under Replies, and answering a few by hand goes a long way.

A merch drop or limited tickets

Send to the VIP tag first, an hour before everyone else. You tag fans in Audience → Fans.

Let Coach Trinity write it

Ask Coach Trinity: "Write a text for my Laval show Friday." You get a short draft in your voice. Edit it if you like, then paste it in Write a text and choose your fans.

Good habits

• One or two texts a month is plenty. Save them for news your fans really want.
• Without accents or emoji, one segment is 160 characters; with them, 70. The counter shows it before you send.
• Add a link: clicks are tracked, so you see which texts work.
• Nothing goes out between 9 p.m. and 9 a.m.: a send waits for the morning.

Questions

Who pays for the texts? You do, directly to Twilio, per segment, from your own account. Trinity takes nothing.

Can I text fans in the US? Yes, from a US number, after Twilio's A2P 10DLC registration (a few days). Canadian numbers don't need it.

What if a fan replies STOP? They're removed right away and never get another text.

Is it in Basic? Trinity SMS is part of Pro. Move to Pro anytime from your Trinity Host client area.