Newsletters

Audience → Newsletters → New newsletter.

Write

• Subject (e.g. "New single out Friday").
• Message: plain text, like a personal email. Links work in every mail app. {name} becomes each fan's first name. Your name, your site and an unsubscribe link are added by themselves.
• To: all your fans, fans who read one language, or fans in one city.
• Save draft to come back to it later.

Send

1. Send me a test: check it in your inbox.
2. Send to the fans and confirm. A newsletter can't be taken back once it's out.

Emails go out a few dozen a minute, so your hosting's mail limits are respected. You can leave the page: sending continues. Stop halts the sending; fans who already got it keep it.

With Basic and with Pro

Basic sends to your 1,000 newest fans, all at once. Pro sends to all your fans and lets you target one language or one city.

Tips

• A short, concrete subject works better than a title in capitals.
• One call to action per newsletter: listen, buy, or come to the show.
• Send your release newsletter on the morning of release day, with your release page link.