Pre-orders
Sell a release before release day, or merch before it ships.
A download pre-order
- Create (or open) the Music download product and link it to the release.
- Pre-order until: the download unlocks on this date. Empty = the linked release's date.
- Instant track (optional): a file buyers can download right away, like the first single.
On release day, the download unlocks by itself and each buyer gets an email.
A merch pre-order
On a Merch product, Pre-order until shows "Ships around" that date. Then ship as usual from Orders → To ship.
Tip
Announce the pre-order in a News post (it goes out on your social media), and add a button on your links page.